According to a survey, referrals from LinkedIn have a better lead conversion than Facebook and Twitter. LinkedIn helps generate more leads for businesses as the platform is majorly used by professionals, business owners, and marketers. This sets the right context for your business, unlike Facebook or Instagram, where the primary purpose is to see posts, photos, etc., of friends and family. LinkedIn ads, targeted toward professionals appear along with industry-relevant news feeds, recommendations, tips, and more. The main advantage of LinkedIn marketing is that it sets the right context. Here are some reasons why marketers vouch for it: Sets the right context LinkedIn marketing works better than other social media platforms. Why Take Advantage of LinkedIn Marketing? It is undoubtedly used as a great resource today by businesses to connect with their prospective customers and improve their market base. LinkedIn has more than 740 million active users worldwide, and a strong 650,000+ subscribers in India, says Kinsta. By marketing on these platforms, companies and businesses get a broader audience base to target. They have now become a place for marketing and building brands.
Social media platforms are no longer only for social and professional connections. Here are seven important LinkedIn Marketing stats that can help you improve your LinkedIn marketing strategy.
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